SOFTWARE LICENSING

Flexera Entitlement Management and Delivery Suite Helps Application Producers Adapt to Customer Needs

By Rory Lidstone, TMCnet Contributing Writer

It can be a challenge for today's application producers to keep up with market needs for new software licensing and pricing models, while streamlining software delivery and fulfillment processes. However, this is necessary in order to keep revenue streams going and customers happy.

As the number of software licensing and pricing models grow along with deployment options —SaaS (News - Alert), on-premises, cloud, virtualized and embedded applications — an effective entitlement management, electronic software delivery and software update solution becomes increasingly necessary.

Fortunately, Flexera Software, a provider of strategic solutions for application usage management, offers a comprehensive suite that can manage the complexities of software licensing and software license compliance, enable timely electronic delivery of applications and updates, and ensure that software entitlements are managed efficiently through the entire lifecycle of a product.

Flexera's suite is comprised of FlexNet Operations and FlexNet Connect. FlexNet Operations handles the software entitlement side of the suite, empowering application producers to enhance customer satisfaction, provide deep customer insight and manage the entire license lifecycle of software, entitlements and devices with efficiency. FlexNet Connect, meanwhile, handles the electronic delivery of applications, software updates and messages directly to users' systems.

Together, these solutions can help application producers to reduce fulfillment costs, get their products into customers' hands sooner, and gain insights into how customers are using those products.

Flexera Software's entitlement management, electronic software delivery and software update solutions support over three million accounts and manage over nine million entitlements, while serving up over 20,000 downloads per week. The company's other solutions include its InstallAnywhere multiplatform installation development solution for application producers that want to provide a consistent installation experience for physical, virtual and cloud environments.

Recently, the company partnered with Blackberry & Cross, a Central American value added reseller dedicated to commercial business software solutions, training and services. The VAR will resell and provide consulting and training services for Flexera's solutions in Costa Rica.

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